“You’re in for a treat!”

The quaint town of Bell Buckle springs to life each year with one of the South’s most charming and whimsical celebrations: the RC Cola and MoonPie Festival. This delightful event, held annually on the third Saturday in June, has become a beloved tradition, drawing visitors from far and wide to indulge in a day of nostalgic treats, lively entertainment, and heartwarming community spirit.

The RC Cola and MoonPie Festival honors two iconic Southern snacks: RC Cola, a classic soda with a rich history dating back to 1905, and MoonPie, a marshmallow sandwich cookie that has delighted generations since 1917.

The festival kicks off with a parade that captures the essence of small-town charm. Floats, classic cars, and local marching bands wind through the streets, cheered on by enthusiastic crowds. It’s a spectacle that evokes a sense of nostalgia and community pride.

As the parade concludes, the heart of the festival opens up with a myriad of activities and attractions. Artisans and vendors line the streets, offering handmade crafts, quirky souvenirs, and an array of delicious Southern fare. The air is filled with the tantalizing aroma of barbecued meats, funnel cakes, and of course, MoonPies in a variety of flavors.

One of the festival’s highlights is the MoonPie Eating Contest. Contestants from all over compete to see who can devour the most MoonPies in a set amount of time. It’s a messy, fun-filled event that never fails to draw a crowd. For those looking for a different kind of challenge, the RC Cola Chugging Contest offers a fizzy and fast-paced alternative.

No Southern festival would be complete without live music, and the RC Cola and MoonPie Festival delivers in spades. Local bands and musicians take to the stage throughout the day, providing a soundtrack of country, bluegrass, and rock tunes. The atmosphere is electric, with attendees dancing, singing along, and simply enjoying the vibrant sounds of the South.

The festival is a family-friendly affair, with activities and games designed for all ages. Children can enjoy face painting, balloon animals, and a variety of carnival games, while adults can explore antique shops, art exhibits, and historical sites that dot the town.

If you’re looking for a unique and heartwarming experience that captures the essence of Southern culture, mark your calendar for the RC Cola and MoonPie Festival. Whether you’re a local or a visitor from afar, Bell Buckle promises a day of joy, nostalgia, and unforgettable memories. Come for the snacks, stay for the community, and leave with a heart full of Southern hospitality.

So, grab an RC Cola, bite into a MoonPie, and join the festivities in Bell Buckle. You’re in for a treat!